A Sprint to the End of 2015
My word
this has been one hell of a year – in a great way mostly – but there’s been
some shitty stuff in the mix too – i.e. Steve’s little heart
scare, not fun that. And then I faced the last few months of the year at a
speed I didn’t know I was capable of. I mean, look at how few Without the
Bollocks blogs I’ve published? Unheard of! Proof I’ve been distracted.
We left
Singapore for the festive season on the 23rd of December and boy did
I get on that plane exhausted. Then after we arrived, we were jetted off to the
country (gorgeous) but with no internet access at all… I mean no social media,
no email, no nothing. Do you know what happened? I didn’t know what to do with
myself that’s what happened. I felt lost, disconnected, at sea. It was really
hard.
Of
course, many would say you’re addicted, which of course appears to be true, but
then all of this stuff is the core of my working and personal life. It’s not
just a bit of fun, it’s how I stay connected with my communities around the
world. That’s so important to me. I love it. For work specifically, it’s a huge
part of my day-to-day life, so that’s why I’ve never seen it as an addiction –
it’s really just an extension of who I am.
I
appreciate many don’t understand this, and you may be calling bullshit, but it
is what it is.
In
addition, as the year was ramping to a close, I’ve been going full throttle
with work, family, life, celebrations, business functions, and so much more. Every
night I’ve thrown myself on the pillow, scarcely getting enough sleep, just to
get up and do it all over again, never in bed before midnight – and I like my
sleep. I can’t remember finishing a year so exhausted, but then my post-op-recovery
probably made it all a little more draining too.
Fun,
fun, fun!
The
thing is, 2015 has been an amazing year too. I am working in the heart of an
industry I tried to get moving in Asia last decade. Too EARLY Andrea! Much too
early. In fact, the prediction is that content marketing is only now going to
hit its tipping
point – yes in 2016. It’s felt like a very long haul fighting for something
I’m so passionate about let me tell you.
But
it’s here, it’s here, it’s here and I’m in the middle of it and I love it and now
everyone wants to talk about it, and I write about it, and I speak on it, and I
get so excited about it, because this stuff isn’t just fluff, this changes how
we do business and it makes us nicer in business, because it’s all about being
authentically connected to customers, and that – I believe - ultimately has the
potential to make the world a better place.
That’s
why I care about content marketing and social media, because I believe it will
change the world for the better. Are you hearing me on that front? Or not quite
bought into it yet? Meet me for a vodka and I promise I’ll change your mind.
So it
has been a really great year and I feel very fortunate sitting in the sweet
spot of my professional and personal passion, but I might have to balance
things out a bit more in 2016. Maybe even get good at saying no. The madness is
exciting though and I know myself. Full throttle is my norm.
So how
has your year been? What was the most exciting bit? I hope it’s been awesome.
Signing
off now as we prepare to face the heat and the crowds in Melbourne for the
kiddie scheduled fireworks. I’m expecting this to be a test of patience like
nothing else and just hope it’s fun too. I hope whatever you do tonight is a
blast and please, stay safe.
Happy
Happy New Year and I hope 2016 is amazing for you and yours. I’ve decided it’s
the year we’ve all got to come together and give some very big fucks about this
world, but I’ll write about that in the New Year.
Finally,
thank you thank you thank you for supporting my Without the Bollocks journey. I
sure do appreciate it.
Have
FUN tonight xxxxx
Yours,
without the bollocks
Andrea
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